Take part in paid market research and show brands how Black people in the UK really want to be represented.
From H&M’s “Coolest monkey in the jungle” sweatshirt, to Nivea’s “White is Purity” campaign, new examples of racially insensitive and tone-deaf marketing continue to be produced by large brands around the world, all seemingly oblivious to the negative social impact of their own cultural naivety.
The need for more ethnically diverse hiring within these organisations is obvious, but what few people realise is that for every brand on earth, there is but one voice that ultimately signs-off every decision – the voice of the customer!
Every year, brands spend millions on market research; interviewing members of their target audience and using our feedback as a roadmap. For too long, brands have focussed sometimes exclusively on the ‘mainstream majority’ i.e. middle-classed White Britain… but times are changing – and quickly!
Simply to remain relevant in todays market, brands in all sectors have no choice but to make the wants and needs of people in marginalized communities a priority.
If there were ever a time in history for Black people in the UK to have their voices heard, this is it!
Want to change the world for the better? Join us today!